Google Ads Competitor Monitoring

No more guessing what your competitors are up to on Google Ads

See exactly what your competitors are advertising, down to the creative and wording.

Google search results pages are one of the most competitive advertising spaces online. That is why we have created MKT Monitor.

Our development, digital marketing and data experts with years of Google Ads expertise have created a process to find all variations of ads your competition are running across the Google Ads network.

With the information our team use their industry knowledge to reverse engineer competitor Google Ads strategies, campaigns and keywords.

Google Search Campaigns

Find out exact headings, keywords and marketing messages your competitors are running.

Google Shopping Campaigns

See exactly what products your competitors are advertising.

Google Performance Max Campaigns

See what video and image ads your competitors are running across the Google Network.

New & Historic Campaigns

We can monitor for campaigns and promotions ongoing as well as historically review competitor strategies.

What can you do with your competitor Google Ads information?

There is only a small percentage of your market ready to buy at any time, therefore it is important to not let your competition have an edge with more visibility compared to you.

This is extremely important in a highly saturated and competitive space.

Once all your competitor ads are analysed, it is easy to see what their keyword and campaign strategies are.

We will provide you all the information required to then build out campaigns to match your competitors.

For long term growth in the market you will want to appear beside your competitors at every step with the extra benefit of better crafted ads.

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When you have visibility of your competitors campaigns over time, their promotion strategies become clear.

Case Study: What does it look like to monitor competitor Google Ads?

Webcentral vs VentraIP

September 2024

Webcentral Google Ads Campaigns

Brand Ads on Search
Advertise heavily on .au Domain Names & Registration across Search and Performance Max
Website Hosting and Specific Sub-Category Variations on Search

VentraIP Google Ads Campaigns

Brand Ads on Search
Domain Names and specifically running a .com and .store campaign
Website Builder product across different industries. ie. Restaurants, Tradies etc on Search & Performance Max
Website Hosting on Search
Email Hosting on Search
Google Apps on Search
Comparison campaigns for their products. ie. Website hosting comparison
SSL campaign on Search
DNS Record campaign on Search (this is technical information around Domain Name Management)

Summary

Both companies promote their brand on brand name searches, domain names and website hosting. From there things start to differ.

VentraIP have spent more time on a wholistic strategy, advertising all their products on Google Ads to capture customers, no matter how large or small particular search volumes may be. They have gone a step further as well and advertised on technical searches and comparison wording as well, even adding it into their ad copy, to capture audiences from different point of views.

Webcentral focuses very heavily on advertising their domain names and a price point promotion and website hosting across Search and Performance Max channels.

What would you do if you had this level of information against your competitors every month?